Four years ago, the New York Times declared that my garden consulting service was officially called "garden coaching."
The New York Times published an article about homeowners who hire gardening professionals to tutor them about the rudimentary basics of planting, garden maintenance and other skills including design.
Stuff I've been doing for years!
Shirley Bovshow explain tree pruning for TV audience.
The article didn't mention me by name, but I knew it was referring to me: "Shirley Bovshow, Los Angeles Garden Designer and Consultant!"
Not to pass up a great, free, promotional windfall offered by the New York Times, I immediately added the tag,"gardening coach" to my web site and business cards!
The New York Times had shined a giant spotlight on my vocation and it suddenly felt very sexy to tutor gardening neophytes on Saturday and (some) Sunday mornings!
I couldn't keep up with all the articles about garden coaching in weekend Home and Garden sections and in print magazines.
My friends, Christina Salwitz is a very successful "The Personal Garden Coach" and has been for years.
A trend had been birthed and the timing was perfect!
It was the "golden age" of garden coaching and many of my peers began to refer to themselves as "garden coaches."
(Self-titled garden coaches had been around for years, but now the title was validated.)
The result of the extra publicity yielded me a 2% increase in business within the first year that I adopted the title.
Fast forward four years and I'm still a garden coach but my "students" refer to me as their "garden consultant."
What's your story?
Are you still a "garden coach" or have you reverted back to "consultant?"
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