Leaf Magazine, is  a new online digital magazine about exterior design.

It launched October 17, 2011.

Have you heard of it or am I breaking the news to you?

Magazine cover by photographer Saxon Halt of Topher Delany garden.

According to magazine editors, Susan Cohan and Rochelle Greayer, the  magazine had over 100,000,000 online views the first day!

I’m not sure if this number reflects the  total amount of aggregated “page views” (the magazine has 90 pages!) or the amount  of unique readers.

Either way, I’m impressed!

About Leaf Magazine

Leaf Magazine is a digital magazine startup  founded and edited by landscape designer’s Susan Cohan and Rochelle Greayer!

The fact that Susan and Rochelle are professional landscape designers is not lost on me.

Who better to relay design trend information, present profiles of world-class designers, (past and present) and entertain our visual senses,  than masters of space design?

Leaf magazine believes in:

~ great design and living well outdoors
~ the cultivation of beauty in the garden and beyond
~ sharing ideas that can be interpreted by all who love design
~ the celebration of creativity, originality, and balance, tempered with a sense of humor
~ honoring the land we live on by elevating it through thoughtful design
~ creating and cultivating online communities

Is there a need for another garden design magazine?

What do YOU read?

Lets see, there aren’t many garden magazines left on the racks these days.

My library includes Garden Design Magazine, Better Homes and Garden, Sunset, Fine Gardening, Horticulture, some special Martha Stewart garden issues, Oprah “Home” issues, The Guru magazine from Australia and a few “shelter” magazines with gardening sections.

All of these magazines have their own websites and some have even created apps for an “enhanced reading experience” on iPad and other digital readers.

What distinguishes Leaf magazine from these other fine publications?

• Leaf magazine is laid out in magazine style so you can flip the pages virtually
• Articles contain hyperlinked texts for deeper reading
• Using the digital publishing platform, ISSUU, Leaf magazine will be able to integrate video
• Links to advertiser sites
• A unique  editorial perspective from successful, talented designer/editors
• It’s FREE! No cost subscription!